We Are UrPath

Your Marketing Catalyst

Get tailored marketing solutions to maximize growth and ROI.

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Marketing Services Tailored For Your Organization

Demand Generation

We produce highly qualified leads by implementing omni-channel, integrated campaigns that align with your objectives and achieve your lead targets.

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Digital Marketing

Our skilled team leverages SEO, content marketing, and organic/paid social media to increase your online visibility and foster growth.

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Brand-Building

UrPath will help enhance your brand, whether by boosting enrollment or broadening your institution's international reach.

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Our Areas of Expertise

  • Marketing Strategy
  • Product Marketing & Messaging
  • Email Marketing and Email Nurture
  • Performance Marketing: Display, Google PPC, & Paid Social
  • Website and Landing Page Optimization
  • Integrated Campaign Management
  • Demand Generation
  • Customer Journey Mapping
  • Marketing Analytics
  • Field Marketing, including Trade Shows and Events
  • Go-To-Market Strategy
  • Customer Acquisition and Retention
  • Brand Management and Narrative Building
  • Social Media Marketing
  • Podcast Marketing
  • Sales Enablement and Asset Development
  • SEO and SEM
  • Market Research and Segmentation
  • Content & Influencer Marketing, including webinars

Success Stories

Discover how UrPath has enabled businesses to achieve their goals. Our case studies showcase the diverse journeys of our clients and the impact of our customized consulting services. Although we focus on EdTech, we support brands from a wide array of industries.

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Our Latest Blog Article

Understanding Enrollment Marketing: A Key Strategy for Higher Education Institutions. As we move deeper into the 21st century, the pressures on higher education institutions to innovate and adapt have reached unprecedented levels.

Testimonials

About Us

"UrPath's team possesses deep expertise in the education sector. Their strong relationships with key players in the industry, combined with their strategic go-to-market planning, make them the team I trust as my go-to experts in this field."

Lorelei F, Senior Global Campaigns Manager, Coursera

Nadia V, COO, Arizona State University Learning Enterprise

Hayoung Kim is a tremendous colleague, creative and committed marketer. I have had the pleasure of working with her for the last year and half in Coursera's Enterprise business, including on a highly visible, large-scale product launch for Coursera Enterprise. I highly recommend her to any organization that seeks a strategic thinker-meets-no-nonsense-doer!"

Who we've worked with

Kaplan

Contact Us

How can we help you boost revenue, launch a successful campaign, or realize your vision? We’d love to hear from you.

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