Our Team
UrPath LLC is powered by a team of seasoned professionals with deep expertise in higher education, EdTech, and strategic marketing. With over two decades of experience in the U.S. higher education system and the EdTech sector, our leadership has collaborated with top institutions, organizations, and innovative companies. Leveraging growth strategies honed at leading global firms, we deliver tailored, results-driven marketing solutions for higher education institutions, EdTech companies, and tech startups, ensuring measurable success and sustained growth.
Hayoung Kim
Hayoung Kim, Managing Director at UrPath, holds an MBA from Boston University and brings over a decade of experience in strategic marketing within the higher education and EdTech sectors. A marketing expert with a proven track record, she has worked extensively with institutions and organizations to drive growth, enhance brand visibility, and develop innovative marketing strategies. Her expertise lies in crafting tailored marketing solutions that deliver measurable results, making her a trusted partner for higher education institutions and tech startups alike.