Marketing Support for EdTech Companies

We are poised to seamlessly integrate as your fractional marketing team. From decades of experience fueling demand generation for companies like Google and Coursera, we'll bring a fresh approach to your marketing by examining and refining your current strategies.

Product Marketing

We help identify your target audience, fine-tune your product-market fit, and craft compelling messaging to effectively promote your offerings.

Growth Marketing

We are committed to driving the long-term growth of your business. We can optimize your website conversion through data-driven tactics.

Digital Marketing

Our expert team uses SEO, content marketing, social media, and PPC advertising to boost your online presence and drive growth.

Demand Generation

We'll develop and implement integrated marketing strategies that attract and nurture qualified leads so they become loyal customers.

BOOK YOUR APPOINTMENT

Submit your form to request for a meeting. We would love to get to know you and your marketing goals.

Case Studies

Market Expansion

Crafted a captivating narrative for Coursera's freemium enterprise offerings, collaborated with Grow with Google to create an engaging landing page, and successfully increased enrollment, growing the customer base from 1,000 to 20,000 businesses, universities, and government entities worldwide.

Email Nurture

Spearheaded a global email nurture initiative for Google Cloud's target personas, achieving a 12X increase in MQL conversion rates over other email campaigns and decreasing the lead-to-MQL timeframe by 19%. The MQL conversion rate for CxOs reached 11%, surpassing results from earlier campaigns.

Brand Awareness

Pioneered the development and marketing of Leading Up, a thought leadership podcast that achieved the top spot on both the US Business and Management charts and ranked #14 overall among 2.5 million podcasts in the U.S.

Success Stories

Discover how UrPath has empowered companies through personalized consulting and support.

Case Study: Customer Acquisition

Managed a $7M annual acquisition budget at mobile app developer Smule. Optimized campaigns through A/B testing and video/display ad optimization, achieving a Cost Per Install of less than $1 and 40% profit margins.  Implemented an international growth strategy that resulting in a 10X increase in paying subscribers and tripling monthly gross revenue. 

Client: Smule

Case Study: Field Marketing

Increased bookings from $17MM to $30MM (76% YoY growth) and pipeline from $74MM to $85MM (15% YoY growth) through field marketing activities in North and Latin America for the enterprise business of Google Maps, including outreach events that engaged 10,000 business decision-makers..

Client: Google Maps Platform

FAQs

Got a question? We’re here to help.

  • How can I get in touch with your team?

    Please email us at info@urpath.org.

  • How do you work with clients?

    After the initial meeting, we will develop a proposal (strategy) that meets your requirements and send it to your team for approval. Once the proposal is approved, we will draft an agreement for both parties to sign. Once the agreement is signed, we will proceed with executing the project. Depending on the scale of the project, developing a proposal can take up to seven business days, but our aim is to turn things around quickly within three business days. To schedule our initial meeting, please email us at info@urpath.org. 

  • What is your rate?

    It depends on the scope of the project. We offer a monthly retainer based on # of hours, or project-based pricing. For more information, please email us at info@urpath.org. 

  • Can you provide your services in other languages?

    Yes. We are able to offer our services in English, Korean, and Chinese. 

  • Can you help EdTech companies trying to enter the U.S. market?

    Yes. We would love to hear more about your project. Please email us at info@urpath.org.